Mazda Boosts Production and Electrification Plans in Thailand

Mazda is strengthening its production and sales systems in Thailand with a 5 billion Thai baht investment aimed at producing 100,000 compact SUVs annually. The company plans to launch five new models, including two battery EVs, by 2027. A key model is the ‘Mazda6e’, set for public unveiling in 2025, showcasing Mazda’s commitment to design and electrification. Mazda’s leadership emphasizes partnership and trust with stakeholders as they adapt to market changes.

Mazda Motor Corporation, in collaboration with Mazda Sales (Thailand), recently announced plans to enhance Auto Alliance (Thailand) Co., Ltd., its manufacturing base in Thailand. The company is investing 5 billion Thai baht to create a production system capable of annually producing 100,000 units of new compact SUVs. This move capitalizes on the existing local supply chain and positions the plant as an export hub targeting Japan and the ASEAN market, which is projected to see steady growth.

From 2025 to 2027, Mazda intends to introduce five new models in Thailand, including two battery electric vehicles (EVs), a plug-in hybrid, and two hybrid vehicles. This expansion is aligned with the country’s ongoing shift towards electrification, allowing Mazda to broaden its electric vehicle offerings and attract a larger consumer base.

One notable model is the ‘Mazda6e,’ a new battery-electric vehicle produced through a joint venture with Changan Automobile in China. The launch for the Thai market is scheduled for 2025. The ‘Mazda6e’ showcases Mazda’s commitment to design and driving experience, integrating advanced electrification and smart-cabin features. This vehicle will be available in China, Europe, and Thailand.

Mazda’s President and CEO, Masahiro Moro, expressed gratitude for the support received over the past 70 years from Thai stakeholders. He emphasized the importance of fostering trust and empathy to fulfill their mission: creating vehicles that enrich life through motion and addressing customer needs in an evolving market.

Going forward, Mazda aims to advance ‘the Joy of Driving’ under its ‘Radically Human’ philosophy, striving to provide enriching mobility experiences for customers. The company is committed to evolving its product offerings to meet the electrification demands within Thailand and beyond by the year 2030.

Mazda Motor Corporation is significantly investing in its production capabilities in Thailand with a focus on compact SUVs and electrification. By introducing five new models between 2025 and 2027, including the innovative ‘Mazda6e’ EV, Mazda aims to expand its market presence while reinforcing its manufacturing hub for exports. This strategic move aligns with ongoing trends in the automotive industry and reinforces the company’s mission to enhance customer experiences through advanced technology and mobility solutions.

Original Source: newsroom.mazda.com