Gong Gong Festival of Creativity & Awards Returns to Ghana
The Advertising Association of Ghana announces the Gong Gong Festival of Creativity & Awards’ return, set for April 28 to May 3, 2024. The event highlights excellence in advertising and branding with a theme of disruption and inspiration. It features a week-long festival with various activities, culminating in the 17th awards night, across 17 categories recognizing best practices in the industry.
The Advertising Association of Ghana (AAG) has officially announced the return of the Gong Gong Awards, which will now be celebrated as the Gong Gong Festival of Creativity & Awards. This reimagined event showcases excellence in advertising, branding, and creative communications after a hiatus of two years.
Set to occur from April 28 to May 3, 2024, the festival features a week-long series of events, culminating in the 17th Gong Gong Awards Night on May 3. This year’s theme is “Disrupt & Inspire: Recognizing Brands and Agencies that Challenge Norms and Redefine Creativity,” focusing on outstanding creativity within Ghana’s advertising sector.
President Andrew Ackah highlights a dynamic schedule lined up for the festival, including a Brand and Creativity Exhibition at the Accra Mall. Attendees will interact with top-notch advertising and branding innovations, engaging further in the industry through panel discussions, masterclasses, and networking opportunities geared toward fostering collaboration and innovation.
The Gong Gong Awards have been integral to Ghana’s advertising landscape for nearly three decades, now expanding to 17 award categories. These categories will recognize both creative agencies and firms behind exceptional brands, with at least three awards available for each category to honor impactful campaigns spanning 2023 and 2024.
This re-envisioned Gong Gong Festival is not merely an awards ceremony; it serves as a catalyst for inspiring future creatives and challenging traditional practices in advertising. As Ghana’s premier event in the industry, the festival is committed to promoting groundbreaking ideas and celebrating innovative approaches while honoring agencies that push creative limits.
The awards categories include:
1. Radio Craft Gong Gong
2. TV Craft Gong Gong
3. Press Craft Gong Gong
4. Out of Home (OOH) Gong Gong
5. Film Gong Gong
6. Film Craft Gong Gong
7. Media Craft Gong Gong
8. Integrated Campaign Gong Gong
9. PR Gong Gong
10. Social & Influencer Gong Gong
11. Design Gong Gong
12. Design Craft Gong Gong
13. Digital Excellence Gong Gong
14. Brand Experience & Activation Gong Gong
15. Gong Gong for Clients:
a. Best Company in Media Strategy
b. Best Company in Social Media & Influencer Marketing
c. Best Creative Brand for 2023
d. Best Creative Brand for 2024
16. Gong Gong for Good
17. Platinum Gong Gong
The Advertising Association of Ghana invites stakeholders from various sectors, including corporate brands and media houses, to engage in this exciting festival. Agencies with notable creative work can submit entries via the Gong Gong awards portal at www.aag.com.gh, with fees starting at 1,500 GHC, and reduced rates for multiple entries.
The Gong Gong Festival of Creativity & Awards is set to return after a two-year hiatus, with a fresh focus on inspiring innovation in Ghana’s advertising industry. It features a comprehensive week-long program culminating in an awards night, celebrating a variety of creative achievements across multiple categories. All stakeholders are encouraged to participate in this revitalized event, emphasizing the importance of creativity and excellence in advertising.
Original Source: 3news.com
