GB Foods Ghana Celebrates Culinary Heritage through Heritage Caravan Sponsorship
GB Foods Ghana sponsored the 2025 Heritage Caravan, promoting Ghanaian traditions and culinary heritage. The event featured a tour across 14 regions, participating in cultural festivals and showcasing local foods. Participants enjoyed dishes made using GB Foods products, emphasizing their commitment to quality and community engagement.
GB Foods Ghana actively contributes to preserving the Ghanaian culinary heritage through its sponsorship of the Heritage Caravan, organized by Channel One TV and Citi FM in 2025. This marked their second year of support for this influential cultural tour. The caravan comprised three buses that journeyed across 14 regions in one week, allowing participants to engage deeply with the nation’s history, traditions, and food culture.
The caravan commenced with a breakfast event hosted by Channel One TV, where GB Foods served jollof rice prepared using their new Gino Jollof Mix. To enhance participants’ experiences, the company distributed souvenir packs containing tote bags, hand fans, and waist bags, ensuring memorable takeaways from the journey.
On March 2, the caravan reached the Volta Region for the Volta Food Festival, featuring traditional dishes such as Akple and Abobitadi, alongside stews and soups made using Gino Peppe and Onion Mix. The event celebrated local culinary flavors while highlighting GB Foods’ product range.
The next stop was on March 3 in the Upper East Region at the Gbewa Palace, where attendees tasted meals including Tuo Zaafi and Ayoyo Soup, complemented by Gino products like Pomo Tomato Mix and Dawadawa Jollof. This stop showcased regional specialties and emphasized GB Foods’ commitment to local cuisine.
On March 6, during the independence celebration in the Ashanti Region, the event “Pomo Mukaase wura” allowed participants to indulge in traditional dishes and local refreshments, along with interactive games. GB Foods created a vibrant atmosphere to celebrate Ghanaian food culture.
The culmination of the caravan occurred on March 8 at Maaha Beach Resort, featuring a barbecue with jollof rice made from the Gino Jollof Mix. Participants enjoyed various activities and games while connecting over GB Foods products, reinforcing the brand’s commitment to enhancing community bonds through food.
Through the Heritage Caravan, GB Foods Ghana demonstrated its dedication to celebrating the rich culinary traditions of Ghana while promoting nutritious and delicious food options, thereby solidifying its role within the Ghanaian market and fostering communal ties.
GB Foods Ghana’s sponsorship of the Heritage Caravan reflects its commitment to promoting Ghanaian culinary heritage through various regional engagements. Events highlighted traditional dishes and provided participants with enriching experiences, showcasing the brand’s products like Gino Jollof Mix and Pomo Tomato Mix. The caravan not only celebrated local food culture but also strengthened community relationships, underpinning the importance of quality and nutritious food in society.
Original Source: citinewsroom.com
