Uzbekistan’s Tourism Growth in 2024 and Future Aspirations for 2025
Uzbekistan’s tourism saw major growth in 2024, with 10.2 million international visitors and $3.5 billion in revenue, a 1.5-fold increase from 2023. Key markets included China, Italy, India, and Germany. The country is expanding its infrastructure, recognizing its global tourism achievements, and outlining an ambitious vision for 2025 to reach 11 million visitors and $3.8 billion in revenue.
Uzbekistan’s tourism sector saw notable achievements in 2024, welcoming 10.2 million international tourists and generating $3.5 billion in revenue, a 1.5-fold increase from the previous year. Significant growth was observed from key markets like China (+80%), Italy (+50%), India (+60%), and Germany (+20%). Domestic tourism also thrived, recording 22.7 million visits through the ‘Travel Around Uzbekistan!’ initiative, and the social travel assistance program supported 18,100 individuals with disabilities. The sector added 51,000 new jobs, contributing positively to the economy.
To meet rising demand, Uzbekistan expanded its tourism infrastructure in 2024, adding 124 hotels and 239 hostels, bringing total accommodation to over 6,100 properties with 161,000 beds. Notable international brands such as Azimut, Bentley, and Hilton established operations in key cities including Tashkent, Samarkand, and Termez. The establishment of 866 new travel agencies raised the total to 3,686. Furthermore, the training of 700 new certified guides contributed to a growing pool of 3,200 licensed tour guides nationwide.
Uzbekistan’s global tourism visibility increased in 2024 through strategic media partnerships and participation in international exhibitions. Collaborations with platforms like BBC, CNN, and National Geographic bolstered the country’s profile. Uzbekistan’s outreach included participation in 22 international travel fairs in 19 countries and promotional roadshows in major markets such as China and the UK, notably launching the “Year of Uzbekistan Tourism in China” in December 2024.
Moreover, Uzbekistan spearheaded the ‘Central Asian Tourist Ring’ project to enhance regional tourism integration. The Tashkent International Tourism Fair 2024 attracted more than 20,000 visitors and featured exhibitors from countries like Georgia and Kazakhstan, emphasizing Uzbekistan’s pivotal role in promoting Central Asian tourism.
In 2024, Uzbekistan’s tourism accomplishments earned it global recognition. The UN World Tourism Organization ranked it as the “Second Best Destination” for tourism revenue growth, while the World Economic Forum recognized it as the most active country in tourism development. The country was also awarded the ‘Best Developing Destination’ at the Wanderlust Reader Travel Awards.
Looking forward, Uzbekistan’s 2025 vision aims to build upon its 2024 successes. Guided by the Uzbekistan Tourism Strategy 2040, the country targets sustainable growth through infrastructure expansion, an increase in travel agencies, and targeted marketing in the USA and China. There are plans for over 20 cultural events across China and CIS countries, celebrating the “Year of Uzbekistan Tourism.” Expectations are set for 11 million international arrivals and $3.8 billion in tourism revenue in 2025, as Uzbekistan strives to establish itself as a prominent global travel destination.
In summary, Uzbekistan’s tourism sector achieved significant growth in 2024, with increased international arrivals and revenue, enhanced infrastructure, and global recognition. The country is focusing on sustainable tourism growth and aims to continue this trend into 2025 with ambitious goals and initiatives, establishing itself as a key player in global tourism.
Original Source: www.travelandtourworld.com
