Jameel Motors Expands to South Africa, Distributing Changan Vehicles

Jameel Motors of Saudi Arabia has secured a deal to distribute Changan’s vehicles in South Africa. This marks both companies’ first entry into this market, aiming to provide affordable options amidst growing automotive demand. They plan to launch their first vehicles by Q4 2024.

Saudi Arabia’s Jameel Motors has entered the South African automotive market by signing a distribution agreement with Changan Automobile. This partnership will allow Jameel Motors to distribute a variety of Changan vehicles, including SUVs, sedans, pickups, and new energy models in South Africa.

South Africa is identified as the largest automotive market in Sub-Saharan Africa, having over 500,000 new vehicle sales projected for 2024. The market shows a growing demand for affordable vehicles equipped with the latest technology, which is likely to benefit Jameel Motors and Changan.

Changan’s entry into South Africa positions it alongside existing Chinese manufacturers such as Chery Automobile, BYD, Great Wall Motor, and BAIC Motor, who are successfully attracting consumers with lower prices. Jameel Motors, part of the Abdul Latif Jameel Group, will primarily distribute Changan and Deepal vehicles, anticipating a product launch in the fourth quarter.

Changan provides a lineup that includes combustion engine vehicles like the Hunter pickup, while Deepal specializes in new energy vehicles. This year’s initial releases will feature the electric SUV Deepal S07, the SUV CS75 Pro, the Hunter pickup, and the Alsvin sedan.

Jameel Motors’ entry into South Africa marks a significant expansion for both the company and Changan Automobile. As they prepare to introduce a range of vehicles targeted at meeting the demands of South African consumers, their focus on affordability and technology aligns well with current market trends. This initiative could strengthen the presence of Chinese automotive brands in the region.

Original Source: www.zawya.com