Expansion of Maggi Air Fryer Product Range in the UK & Malaysia

Maggi has launched the Air Fryer Crispy Coating range in the UK and Malaysia to enhance air fryer meal preparation. This includes new flavors like Crispy Southern Style, Katsu, and Korean BBQ in the UK and a Satay variant in Malaysia. These innovations support modern cooking practices and aim to generate substantial sales growth by 2025.

Maggi has launched Maggi Air Fryer Crispy Coating, aimed to enhance the air fryer culinary experience. This innovation caters to the growing demand for efficient meal preparation, noting that 33% of households globally own an air fryer. Recognizing this trend, Nestlé is diversifying its recipe offerings to make air-fried meals more exciting.

The product range expansion recently occurred in the UK and Malaysia, significant markets for Nestlé. In the UK, where air fryers rank as the third most common appliance with 58% ownership, three new flavors of Maggi Air Fryer Crispy Coating were introduced alongside existing seasonings. Available flavors include Crispy Southern Style, Crispy Katsu Style, and Crispy Korean BBQ Style.

These new coatings are designed to create a flavorful crispiness, making it easier for consumers to achieve restaurant-quality meals at home. “Building on the huge success of Maggi Air Fryer Seasonings…these coatings are perfect for those wanting to inject some excitement into their everyday recipes,” remarked Danielle McAreavey, Head of Marketing for Maggi UK and Ireland.

In Malaysia, where 42% of households possess an air fryer, Nestlé introduced a Satay variant and rebranded existing marinade mixes for the air fryer series. This approach aims to provide authentic flavors with simple preparation steps. Nikhil Chand, Head of Food Strategic Business Unit at Nestlé, stated, “Maggi…has always been at the forefront of food innovation for decades.”

The range will benefit from Nestlé’s global experience in air fryer solutions, notably in regions like Australia, New Zealand, and China. Swen Rabe, Head of the Nestlé Research and Development Centre for Food, emphasized the careful ingredient selection and local flavor trends involved in product development.

Nestlé envisions significant growth in modern cooking solutions, aiming for over 100 million Swiss francs in annual sales by 2025 as part of its strategic goals. These innovations reflect the company’s commitment to adapting to modern culinary needs through its product offerings.

Maggi’s expansion of its air fryer product range in the UK and Malaysia demonstrates its commitment to innovation in culinary convenience. By introducing new Crispy Coatings, Nestlé aims to cater to the increasing popularity of air fryers globally. The company’s strategy is grounded in leveraging local flavors and effective preparation methods, ensuring that consumers can enjoy a diverse and tasty cooking experience at home.

Original Source: supermarketnews.co.nz