Toyota Iraq Responds to Lexus Ad Controversy at Archaeological Site

Toyota Iraq clarified its position regarding a Lexus commercial filmed at an archaeological site, emphasizing respect for cultural heritage and promoting tourism. The company noted the filming site lacked security, and the car’s proximity to historical structures was a result of filming techniques. A formal complaint has been filed against Lexus regarding unauthorized access to the site.

Toyota Iraq issued a statement clarifying the controversy surrounding a Lexus commercial filmed at an archaeological site in Iraq. The company emphasized its dedication to preserving Iraq’s cultural heritage and highlighted that the shoot aimed to promote the nation’s historical significance alongside modern elements. They noted this approach should be supported by businesses across the region.

The statement indicated that the production team discovered the filming site lacked security measures such as guards or signage. It also pointed out that families had previously visited the site. Toyota clarified that the car was positioned away from the ancient structure, and any perceived proximity was due to filming techniques.

The company reiterated its respect for Iraqi heritage and confirmed the removal of the promotional photos from its official Lexus Iraq channels. In response to the incident, Dr. Bex Briefkani from the Duhok Antiquities Department announced an official complaint against Lexus for unlawfully entering the archaeological site for commercial filming.

The incident involving a Lexus advertisement sparked national outrage due to its filming location at an archaeological site in Iraq, a country rich in cultural history. Archaeological heritage in Iraq has faced numerous challenges, and actions seen as disrespectful can draw significant public criticism. The response from Toyota Iraq seeks to mitigate concerns while emphasizing their commitment to cultural preservation and responsible commercial practices.

The controversy surrounding the Lexus ad highlights the sensitivity of using archaeological sites for marketing purposes in Iraq. By clarifying their intent and ensuring the removal of associated promotional materials, Toyota Iraq aims to align with public sentiment about preserving national heritage. However, the official complaint signals ongoing concerns regarding the protection of Iraq’s historical sites from commercial exploitation.

Original Source: shafaq.com