Peter & Sons to Debut in Brazil’s Gaming Market via PlayUZU and BacanaPlay
Peter & Sons will launch its iGaming portfolio in Brazil through PlayUZU.br and BacanaPlay.br starting January 1, 2025. The studio aims to capture the rapidly growing market with localized content, featuring games known for their storytelling and artistic vision. Industry experts predict the Brazilian market will be worth around $6.3 billion by 2028, highlighting the opportunity for substantial player engagement.
Peter & Sons is set to enter the Brazilian market, launching its innovative iGaming content on January 1, 2025, through the platforms PlayUZU.br and BacanaPlay.br. The Barcelona-based game studio aims to capture a large audience in Brazil, which is rapidly emerging as one of the biggest gaming markets globally. Previously, the company has made strides in Latin America, including launches in Mexico, Peru, and Buenos Aires.
With the legalization of online gambling in Brazil, Peter & Sons plans to introduce its unique games tailored for local audiences. This includes popular titles like Barbarossa, Xibalba, Wild 1, and Voodoo Hex, as well as new introductions such as Barbarossa Revenge, Muddy Waters, and Greedy Alice. All games will be localized to Portuguese to enhance accessibility for Brazilian players.
The potential of the Brazilian market is underscored by SkillOnNet’s recent licensing to operate there. Industry analysts estimate significant growth, projecting the market to reach around $6.3 billion by 2028. Peter & Sons’ entry represents an exciting opportunity to engage Brazilian players with its cutting-edge games characterized by rich storytelling and distinctive visuals.
Yann Bautista, commercial director and founder of Peter & Sons, expressed enthusiasm about the upcoming market entry, noting, “Since our 2019 foundation, we have poured all our energy, hard work and inspiration into our games…” Additionally, Pedro Garcia, country manager at BacanaPlay, stated, “We’re super-bullish about the Brazilian market, which has been projected by analysts to be worth almost $6.3bn by 2028,” hinting at the strong expectations for the collaboration.
The entry of Peter & Sons into the Brazilian market marks a significant milestone for the company’s expansion strategy. Their innovative games tailored for local audiences hold potential for substantial engagement in an emerging market expected to experience substantial growth. With the localization efforts, the unique gaming experience they offer could resonate well with Brazilian players.
Original Source: www.gamingintelligence.com
