Atlas Appoints Bowman Africa as Distributor for Loader Cranes in South Africa
Atlas has designated Bowman Africa as its official distributor in South Africa as of February 13, 2025. Bowman Africa, a family-run business with over 50 years of experience, offers various cranes and scrap processing machines. The partnership emphasizes quality service, aligning with both companies’ values to enhance customer satisfaction across Africa.
On February 13, 2025, German loader crane manufacturer Atlas announced the appointment of Bowman Africa as its official distributor in South Africa. Bowman Africa, based in Germiston, Johannesburg, has been operational for over 50 years and is managed by the family of founder John Keenan Bowman. The company distributes various cranes, including those from Bonfiglioli, Hidrokon, Maxilift/Cobra/Ant, and XCMG, under its branding, offering sales and service coverage across the African continent.
Karen Bowman, a director at Bowman Africa, emphasized the company’s commitment to high-quality products and exceptional service. She stated, “As a trusted family business, we provide our customers with high quality cranes and scrap processing machines, backed by our top level service and support. Our commitment to integrity and passion for service aligns perfectly with Atlas’ values. We are excited to expand our offerings and reach across Africa in collaboration with Atlas.”
Brahim Stitou, the CEO of Atlas, highlighted the significance of the collaboration. Noting that Atlas has a century of experience in the machinery and equipment sector, he remarked, “Atlas has over a century of innovation in the machinery and equipment sector. Our collaboration with Bowman Africa is based on a shared commitment to prioritizing customer needs and delivering top-tier products and services. We tailor our solutions to meet specific client demands, ensuring efficiency and economic viability.” Stitou expressed confidence that this partnership will enhance Atlas’s presence in Africa and lead to shared success.
The strategic partnership between Atlas and Bowman Africa will enhance the distribution of loader cranes in South Africa and potentially throughout the entire African continent. With a shared commitment to quality and customer service, both companies aim to meet the specific needs of their clientele effectively. This collaboration is poised to foster growth and strengthen Atlas’s market position in Africa.
Original Source: vertikal.net
