Reese Witherspoon’s ‘Side Hustlers’ Gets First International Adaptation in South Africa

Reese Witherspoon’s “Side Hustlers” format is being adapted in South Africa, marking its first international version. ITV Studios confirms broadcast details are forthcoming. The show features women entrepreneurs developing their side businesses while managing personal lives. Additionally, ITV is expanding several formats internationally, including adaptations of “Double the Money” and “My Mum Your Dad.”

Reese Witherspoon’s produced format, “Side Hustlers,” has achieved its first international adaptation, with ITV Studios securing a deal with South Africa’s Primedia for a local version. The adaptation’s broadcasting partner and production schedule are still pending. “Side Hustlers” aired for two seasons on Roku, showcasing businesswomen as they develop their passion projects into full-scale businesses while balancing their personal lives and careers, hosted by Emma Grede and Ashley Graham.

During the London TV Screenings event, ITV Studios also announced the sale of Channel 4’s “Double the Money” to Primedia, where participants attempt to double their initial funds through strategic challenges. Additionally, “My Mum Your Dad,” an ITV format similar to “Love Island,” will be adapted in Belgium, marking the show’s expansion into its 11th territory following international success in Brazil and Poland.

Ruth Berry, President of Global Partnerships at ITV Studios, expressed enthusiasm for expanding their diverse and entrepreneurial formats into new markets, stating these fresh concepts meet audience demand. ITV Studios is also promoting other programs, such as the phone hacking thriller “The Hack” and the environmental series “Extreme Planet Earth.”

Reese Witherspoon’s “Side Hustlers” is set for its first international adaptation in South Africa, following a successful airing in the United States. ITV Studios is actively expanding global formats, as evidenced by new adaptations in Belgium and other territories, including South Africa. ITV’s commitment to bringing diverse content to various markets highlights a growing intercontinental interest in entrepreneurial programming, reinforcing its relevance to modern audiences.

Original Source: deadline.com