Mobius Motors Kenya Acquired by Silver Box: New SUV Launch Planned

Mobius Motors Kenya has been acquired by Middle Eastern firm Silver Box. This acquisition aims to stabilize the company, which has faced production challenges, with plans to launch a new SUV by December 2025. Leadership changes include John Kavila as the new COO, succeeding Nicolas Guibert, who expressed optimism about the future under new ownership.

Mobius Motors Kenya has recently been acquired by Silver Box, a technology and investment firm from the Middle East. This acquisition aims to stabilize and expand Mobius after several years of investment in the local automotive sector. Founded 14 years ago with an investment of approximately KES 5 billion, Mobius has faced challenges in production scalability and market competitiveness.

With the new ownership, Silver Box plans to resume full manufacturing of the Mobius 3 Model by July 2025 and introduce a new off-road SUV by December 2025. Additionally, the company has reopened its service center, indicating a renewed commitment to its operations.

John Kavila has been appointed as the new Chief Operating Officer (COO) of Mobius Motors, taking over from Nicolas Guibert. Kavila brings experience in manufacturing and operations, which will be crucial for overseeing the company’s strategic direction. Guibert, who led for five years, expressed optimism about Silver Box’s role in expanding Mobius’s market share and improving service networks.

Mobius has established its presence as one of Kenya’s few local vehicle manufacturers. The future of the company now hinges on the new leadership’s effectiveness in implementing production enhancement and market expansion strategies.

The acquisition of Mobius Motors Kenya by Silver Box marks a significant shift aimed at revitalizing the company amid production and competitive challenges. With strategic leadership changes and planned new vehicle launches, Mobius is poised for potential growth in the automotive sector. The execution of Silver Box’s plans will be critical for the company’s success in enhancing production capabilities and expanding its market reach.

Original Source: www.tv47.digital